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The technology leader Meta has designated Arun Srinivas as its managing director and head for India. He is set to assume his responsibilities starting July 1. Srinivas will concentrate on aligning the company’s business, innovation, and revenue objectives to better serve partners and clients, as stated by the company. Prior to this role, Srinivas led the advertising business segment for Meta India. This announcement follows shortly after the company appointed Sandhya Devanathan as the head of its Southeast Asia operations.
Announcing the Country Head for Meta India – Arun Srinivas
I am pleased to announce that Arun Srinivas has been appointed as the Managing Director and Country Head for Meta in India.
In his newly expanded position, Arun will concentrate on aligning the organization’s business, innovation, and revenue objectives to better serve you, while also supporting the long-term growth of Meta’s business, investments, and commitment to India.
Arun brings nearly thirty years of experience in sales and marketing leadership roles at notable companies including Hindustan Unilever, Reebok, OLA, and the investment firm WestBridge Capital. Since joining Meta in 2020, he has been instrumental in leading the company’s efforts with the largest advertisers and agency partners in the country, focusing on strategic revenue priorities such as AI, Reels, and Messaging.
Meta Head Arun”s Words :
Please join me in congratulating Arun on this expanded role. As we look to the future, we remain dedicated to serving you and continuing to invest in products that foster growth for our partners and drive innovation within the ecosystem.
Arun Srinivas has been appointed as the Managing Director and Business Head for India at Meta. In this role, he will oversee the company’s business operations and strategic initiatives across Facebook, Instagram, and WhatsApp, thereby reinforcing Meta’s long-term dedication to one of its largest and rapidly expanding markets.
Currently serving as the Director and Head of Ads Business for in India, Arun has played a pivotal role in the platform’s growth story, enhancing monetization through AI, Reels, and Messaging since his arrival in 2020.
With nearly three decades of leadership experience in prestigious organizations such as Unilever, Reebok India, Ola, and WestBridge Capital, Arun offers a unique combination of FMCG discipline and startup agility in his new position. He maintains a close working relationship with Sandhya Devanathan, Vice President – India & South East Asia. who commended his capacity to scale impact and lead with a forward-thinking approach. His appointment highlights Meta’s strategic emphasis on innovation, advertiser collaborations, and business resilience in India.
🔍 About Arun Srinivas
- Current role (since 2022): Director & Head of Ads Business at Meta India
- New role: Overall responsibility for Meta’s strategy and operations in India
- Start date: July 1, 2025 thehindu.com+1economictimes.indiatimes.com+1
đź“Ś Why this matters
- Strategic shift: Srinivas takes charge at a time of regulatory tension and market competition.
- Ads expertise: His background leading the advertising arm positions him to strengthen Meta’s revenue focus in India.
- Local leadership continuity: Promoting from within signals Meta’s confidence in its India-focused talent.
This leadership change comes amid ongoing regulatory scrutiny in India, including recent antitrust actions from the Competition Commission of India concerning WhatsApp data sharing. Meta is navigating these challenges as it continues to expand its operations in the region
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