Production on Will Smith’s most recent music video was unexpectedly interrupted on Friday, May 23, 2025, when members of the International Alliance of Theatrical Stage Employees (IATSE) organized a picket outside Quixote Studios in West Hollywood. This protest was triggered by the termination of a 35-member union crew by Breathe Entertainment, the Toronto-based production company managing the shoot. Reports indicate that the crew was replaced with non-union workers following disagreements over health and pension benefits.
However, the replacement crew decided to express their solidarity with the unionized workers by leaving the set and joining the picket line. This united front exerted pressure on Breathe Entertainment to resume negotiations. By the end of the day, an agreement was achieved that reinstated the union crew and secured the disputed benefits.
The music video in question is thought to be for a track from Smith’s new album, “Based on a True Story,” which was released on March 28, 2025, under Slang Records. The album includes collaborations with artists such as Big Sean, Russ, Joyner Lucas, and Smith’s son, Jaden.
This event highlights the persistent tensions within the entertainment industry concerning labor rights and union recognition. IATSE has been vigorously advocating for the fair treatment of behind-the-scenes workers, stressing the significance of health and pension benefits. The rapid resolution of this situation underscores the effectiveness of collective action and the necessity for production companies to engage in good-faith negotiations with labor unions.
Although representatives for Will Smith and Breathe Entertainment have not made any public statements regarding the issue, the successful negotiation and reinstatement of the union crew represent a pivotal moment in the ongoing conversation about workers’ rights within the entertainment industry.